发布人：墨香包装设计 发布时间：2012-12-05 18:20:25
1、 一般疑问句 通常用在广告的前面。
例 1 Have you ever dreamed of ascending the steps of a great temple built to the gods? (旅行社广告)您是否梦想过登上为众神修建的宏伟庙宇的台阶?
例 2 Can a tired, overworked voice command attention in class? 一个疲惫、过劳的声音能吸引全班的注意力吗?
People with PhDs should have inquiring minds. Consider this a simple test.
A) Do you want to work in world-class research laboratories?
B) Do you want to apply your research skills to keep a successful business at the cutting edge of world technology?
C) Do you want to build your career with a major international company headquartered in Australia?
If your answers to these questions are "yes", BHP would like to talk to you.
Your first challenge is to discover more by calling Theoni Parthimos, our Senior Personnel Officer.
例 1 Ask any one who owns one. (汽车广告语) 询问一下有这种车的人吧。
例 2 Lay down your arms.(桌子广告语) 放下您的胳膊吧。
例 3 Please do not leave it too late. 事不宜迟。
3、 直接引语 在英语广告中直接引语出现得很多，原因：一是直接引语使得广告显得形式活泼、新颖;二是采用直接引语从心理学的角度看可以增强说服力。
例1 "It's like we're all in the same office. The office just happens to be spread across 7,000 miles of ocean," Tom Hughes MIS Director, Construction.
例2 "Through the NVQ initiative we have discovered talents and competencies we would never otherwise have known about." Says Ian McDermot of Philips Components in Blackburn.
例3 "I was afraid to drive in the snow. Not great when you live in Alaska." Fortunately, Carol Kineaid, who lives in Anchorage, saw a Suzuki 4-door Sidekick on display and decided to give it a try. "From the time I got behind the wheel, it was the one for me. You sit up so high, like you have so much control." With four-wheel drive and 1.6 liter, 16-value engine, it's understandable. And her snow-o-phobia? "My Sidekick just goes right through it, I never knew what I was missing." Apparently, husband John knew exactly what he was missing. "He wanted to drive my Sidekick from the moment I got it, but I just said, 'no way'." There was only one thing left for John to do. "You should have seen the neighbor's faces when he drove up in his Sidekick," Carol reports. Who knew that after raising two kids, John and Carol would have twins?
例 Serviced Greenfield sites aplenty. Ready for development. For sale. For manufacture. For business. For services. For leisure. A million square feet of ready-to-wear premise. Brand new business parks. Four-star conference facilities. Backed by 14 years' success in helping business to relocate, set-up, prosper, expand.
5、 比较级 比较级在广告中用得非常多，这是由于英语广告中有大量的形容词和副词做修饰语的缘故。
例1 Today in business fast is no longer fast enough, even faster is still too slow to keep pace with the incredible demands placed on people and the computers they work with. That's one reason why IBM developed P60/D. 60MHz 64-bit Pentium Chip computers so fast, so powerful, it makes today's conventional computers like they are moving at a snail's space.
例2 These days succeeding in business means getting more competitive and making tougher decisions.
例3 The new Minolta Riva Zoom 105EX is the most compact camera in a very prestigious class.
例4 In short, the stronger your character, the brighter your future.